Body Positivity in Fitness: Celebrating All Shapes with the Perfect Fit
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Breaking Size Myths
A 2023 survey found 74% of women feel excluded by fitness brands.
Era Fashion’s response:
- Extended sizing (XS–3XL) with proportional tailoring (longer torsos for taller sizes)
- Anti-sheer fabric tested via 200+ squat tests
Styling for Every Body
- Pear-shaped: High-Waisted Powerhold Leggings + Cropped Swift Tank to emphasize the waist
- Athletic build: Contour Crisscross Bra with Wide-Band Shorts to create curves
5 Women-Centric Workouts and the Perfect Outfits for Them"
| Workout | Key Needs | Era Fashion Picks |
|---|---|---|
| Yoga | Flexibility + breathability | Zenith Leggings (buttery-soft TENCEL™) |
| HIIT | Sweat-wicking + support | Torch Sports Bra (encapsulation cups) |
| Pilates | Compression + precision | Align Ribbed High-Neck Set |